On November 15, a scientific seminar was conducted on the topic “Improving the mechanism for managing sustainable tourism in the region (using the example of the Samarkand region)” within the specialties 08.00.17 – “Tourism and hotel activities” and 08.00.13 – “Management”. The event was organized by Nilufar Rahimova, a PhD student at Westminster International University in Tashkent, with the support of the “Scientific Research Department” of our university, aiming to obtain a PhD degree.