On June 12, 2026, at 17:30, at the "Silk Road" International University of Tourism and Cultural Heritage, room 109 (Samarkand city, University Avenue, house 17), will be held a discussion of the dissertation work of Yang Jie, an independent researcher of the Silk Road International University of Tourism and Cultural Heritage, written for the degree of Doctor of Philosophy (PhD) in Economics, on the topic "Optimization of tourist flow monetization mechanisms in ancient cities of world cultural heritage at the omni-media era (a comparative study of Samarkand and Xi’an)" on 08.00.17 - "Tourism and hotel activities", at the Scientific Seminar under the Scientific Council of the "Silk Road" International University of Tourism and Cultural Heritage, DSc.22/2025.27.12.1.01.01