Representatives of the Tourism Department of the Samarkand Region and the "Silk Road" International University of Tourism and Cultural Heritage held a meeting with representatives of the prestigious Japanese company "Seibu Prince Hotels and Resorts" to discuss developing mutual cooperation in tourism, hospitality, and education.

During the dialogue, particular attention was paid to attracting international hotel brands to Samarkand, further developing the region's tourism infrastructure, enhancing service quality, and implementing advanced international practices in the hospitality sector.

Additionally, opportunities for cooperation were considered in training highly qualified personnel in tourism and hotel management, strengthening integration between education and practice, enhancing students' professional skills, and implementing promising investment projects.

This meeting served as an important step toward advancing the tourism and hospitality sector in Samarkand, expanding international partnership networks, and training competitive specialists for the industry.