A methodological guide for the "Introduction to Marketing" subject, prepared by Nodira Mukhammadieva, a lecturer at the Tourism Department of the "Silk Road" International University of Tourism and Cultural Heritage, has been published.

In this methodological guide, the basic concepts, principles, and modern approaches of marketing are covered in a consistent and clear manner. It also includes topics, questions, and assignments that serve to integrate theoretical knowledge with practice. The methodological guide is aimed at reinforcing students' theoretical knowledge in marketing, developing their analytical thinking skills, and assisting them in applying their acquired knowledge in practical situations.