Qabul va marketing bo'limi
Admissions and Marketing Department is a structural unit of the university. The department is responsible for attracting applicants, developing marketing strategies, and enhancing the university’s brand. The department operates in accordance with the Constitution and laws of the Republic of Uzbekistan, resolutions of the chambers of the Oliy Majlis (Supreme Assembly), decrees, resolutions, and directives of the President of the Republic of Uzbekistan, orders, decisions, and directives of the Committee on Tourism of the Republic of Uzbekistan, resolutions of the Cabinet of Ministers of the Republic of Uzbekistan, decisions and orders of the Ministry of Science and Innovation, the University Charter, the Department’s Regulations, resolutions of the University Senate, and orders of the University Rector. The department is directly subordinate to the First Vice-Rector, in line with the university’s structure.
Key Tasks and Functions of the Department:
Attracting local applicants and informing them about the university’s admission process;
Operating as the university’s Call Centre;
Collaborating with educational centres that prepare applicants for IELTS, CEFR, or TOEFL certification;
Building a database of local enterprises, institutions, and organizations’ needs for highly qualified personnel trained by the university;
Creating a comprehensive information base on the structure, geographic distribution, and potential of educational service consumers (employers, state and non-state organizations, etc.), including analysis of supply and demand for bachelor’s and master’s graduates in relevant fields;
Monitoring the placement of graduates studying under state grants;
Systematically analysing and evaluating the employment processes of university graduates;
Facilitating collaboration between specialized departments and employer organizations in personnel training;
Establishing partnerships with local stakeholders, including gathering feedback from enterprise administrations on the quality and competencies of trained personnel.
Staffing of the Department:
Head of the Department – Rustamov Otabek Akbarovich
Tel: +998662406786
Email: admission@univ-silkroad.uz
Senior Specialists — Ashurova Sarvinoz Djavoxirovna
Tel: +998662406770
"WORK PLAN" of the Admissions and Marketing Department of the Silk Road International University of Tourism and Cultural Heritage
T/r. | Chora-tadbirlar nomi | Ijro mexanizmi | Ijro uchun mas’ul |
1. | Universitet faoliyati va qabul jarayonlarini targ'ib qilish. | Samarqand shahar maktabgacha va maktab ta'limi boshqarmasi tasarrufidagi umumta'lim maktablari uchun qabul jarayonini targ'ib qilish maqsadida Ipak yo'li xalqaro turizm va madaniy meros universitetiga tashrifni tashkil qilish. | Qabul va marketing bo'limi (O.Rustamov), guruh tyutorlari, kafedra mudirlari |
2. | Bitiruvchilarning o'qishdagi o'qish natijalarini monitoring qilish. | 1. Universitet bitiruvchilari uchun aniq ish o'rinlari ro'yxatini tuzish. 2. Amaliyot va ish beruvchi tashkilotlardan bitiruvchi haqida fikr-mulohazalarni olish | Qabul va marketing bo'limi (O.Rustamov) |
3. | Universitet talabalarining 1-4 kurslarda bandlik holatini aniqlash. | 1. 1-4 kurs talabalari orasida ish bilan band talabalar balansini shakllantirish. 2. 1-4 kurs talabalari orasida ishga muhtoj talabalar balansini shakllantirish. | Qabul va marketing bo'limi (O.Rustamov), guruh tyutorlari |
4. | Hududlardagi hamkor tashkilotlardagi bo'sh ish o'rinlariga talabalarni jalb qilish orqali talabalarni ishga joylashtirish. | 1. Mahalliy va xorijiy hamkorlar bilan bo'sh ish o'rinlarini monitoring qilish. | Qabul va marketing bo'limi (O.Rustamov) |
5. | Talabalarning bo‘sh vaqtida ishlash uchun shart-sharoit yaratish maqsadida haftaning bir kunini “ijodiy kun” sifatida belgilash. Talabalar uchun “Karyera”, “Bandlik” va “Kovorking” markazlarini tashkil etish. | 1. Ishlash istagini bildirgan talabalar o‘rtasida haftaning bir kunini “ijodiy kun” sifatida belgilash bo‘yicha so‘rovnoma o‘tkazish. 2. Dars jadvalini eng maqbul tarzda tuzish va tasdiqlash. | Fakultet dekani (N.Xushvaqtov), Yoshlar bilan mahallabay ishlash va tadbirlar bo‘limi (N.Abduvahidova), guruh tyutorlari, Qabul va marketing bo’limi (O.Rustamov) |
6. | Ish beruvchilar bilan hamkorlikda vakansiya va amaliyot yarmarkalari, talabalar uchun biznes uchrashuvlar tashkil etish. | 1. Mehnat bandligi bilan hamkorlikda yarmarkalar o‘tkazish jadvalini tasdiqlash va ijrosini ta’minlash. 2. Yarmarkalar va biznes uchrashuvlarni sifatli tashkil etilishini doimiy nazorat qilib borish. | Fakultet dekani(N.Xushvaqtov),Yoshlar bilan mahallabay ishlash va tadbirlar bo‘limi(N.Abduvahidova), guruh tyutorlari,Qabul va marketingbo’limi(O.Rustamov), kafedra mudirlari |
7. | Universitet marketing bo‘limi tomonidan ta’lim muassasasi atrofidagi hududda joylashgan korxona va tashkilotlardagi vakant ish o‘rinlari monitoringini yuritish hamda mavjud bo‘sh ish o‘rinlariga talabalarni ishga qabul qilish. | 1. Ta’lim sohasida bozor munosabatlarini rivojlantirish va takomillashtirishga ko‘maklashish, yosh mutaxassislarga bo‘lgan talab ko‘rsatkichlari asosida bitiruvchi bakalavrlar uchun real “buyurtmalar portfeli”ni shakllantirish. 2. Bitiruvchilarni ishga joylashtirish jarayonini tizimli tahlil qilish va baholash. 3. Talabalarga qulaylik yaratish maqsadida, har bir talabani o‘zi yashab turgan hududga yaqin bo‘lgan korxonalarga jo‘natish. | Qabul va marketingbo’limi(O.Rustamov) |
8. | Viloyatlardagi hamkor tashkilotlardagi bo‘sh ish o‘rinlariga talabalarni jalb qilish orqali talabani ishga joylashtirish. | 1. Mahalliy va xorijiy hamkorlar bilan bo‘sh ish o‘rinlari bo‘yicha monitoring yuritish. 2. Amaliyotlarni bevosita maosh tayinlanadigan ish joylarida tashkil qilish. | Qabul va marketingbo’limi(O.Rustamov) |
9. | Ish beruvchilar bilan hamkorlikda ish o'rinlari va amaliyot yarmarkalarini, shuningdek, talabalar uchun biznes uchrashuvlarini tashkil etish | 1. Mehnat vazirligi bilan hamkorlikda yarmarkalar jadvalini tasdiqlash va ularning amalga oshirilishini ta'minlash. 2. Yarmarkalar va biznes uchrashuvlarini tashkil etish sifatini doimiy ravishda nazorat qilish. | Fakultet dekani (N. Xushvaqtov), Mahalla ishlari va yoshlar bilan tadbirlar bo'limi (N. Abduvohidova), guruh tyutorlari, Qabul va marketing bo'limi (O. Rustamov), kafedra mudirlari |
